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The African E-Market

Discover our new e-market, and check out the latest products from local African crafters and traders!
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About the AfroFest


The AfroFest supports local African Culture makers by building awareness for local artists and businesses that uphold African culture on a daily basis.

We provide an online platform for artists and traders to showcase their work and reach additional customers. Our action builds towards an inclusive festival during Heritage weekend in South Africa (24th September every year) catering for all African entertainment across Cape Town (Covid permitting).

Celebrate with us the different aspects of African culture such as; music, dance, arts, crafts, fashion and food, and support our local entrepreneurs and artists!

Learn More

About The AfroFest

Who We Are


We are a team of African Culture lovers from a multicultural background as diverse as South Africa, Angola, Namibia, Nigeria, as well as Europe and Asia. We believe in the beauty and strength that lies in African culture and heritage, and seek to create an event that pays tribute to the indigenous African art, music, craft and food culture Cape Town has to offer.

When the Corona Virus pandemic hit, many African traders dependent on the tourism industry suffered a huge loss. With the majority having no funding for e-commerce or knowledge thereof, we decided it was important to provide an affordable platform (online-market) for African traders to reach a wider market in order to grow and keep their small businesses alive.

We are excited to push forward African culture and Heritage through all our efforts!

If we don’t, who will?

Our Mission


OUR EVENTS

Promote and put a spotlight on local African businesses, traders, artists that communicate and celebrate indigenous African culture and heritage through their craft.  

By partnering small businesses and entrepreneurs with local visual and performance artists, we dedicate ourselves to create an experience of Cape Town that resonates more deeply with its location in Africa,

OUR AFRICAN E-MARKET

Help sustain local African traders that communicate and celebrate indigenous African culture and heritage through their craft, by giving them access to a wider customer base through our online market place. 

By providing traders with an affordable platform where they can showcase their products and gain revenue, we dedicate ourselves to helping small African businesses stay alive.

Meet The Team


Want to reach out? Drop us an email from the Contact section 🙂

Contact Us

Get Involved

Join the Afrofest Community


In your own way !

Venue Providers

Do you have a venue of your own and want to partner with The AfroFest? Contact us to organize or facilitate activities at your location.

Entrepreneurs & Traders

Are you an entrepreneur selling crafts, food, or fashion? Partner with us to showcase your products at The AfroFest.

Join the E-market

Artists

Are you a performance or visual artist and want to showcase your art? Partner with us to schedule a show at The AfroFest.

Register

Support The AfroFest


Do you want to contribute to pushing forward African culture & Heritage in Cape Town?
Join the movement and support the festival!

Express Your Interest

Volunteer

Be a part of a vibrant volunteer team to organise events around the city, and help transform Cape Town!

Sponsor

We look for investors and sponsors who seek to support an innovative city-wide project designed to stimulate African culture and businesses in Cape Town.

Please contact us and let us pitch you our model!


Let's Talk

Contact Us


Do you want to participate as a venue, an entrepreneur, an artist, or a volunteer? Or perhaps want to support the festival?
We have many possibilities and are looking for collaborators.

Contact us and #JoinTheMovement!

Send us a Message


    Other Contact Info

    1 Main road, Rondebosch
    7707 Cape Town
    South Africa

    info [ at] theafrofest.com

    +27 (0) 827 51 2898



    2019 Programme

    Onepage


    Choose Your Venues And Events For This Weekend!

    Download Interactive PDF Programme

    Saturday 21 September


    CBD:
    > Afro Rooftop party (BYOB) | 3pm-11pm | @Selective Live
    > Southern African wave + African dress competition | 7pm-late | @Jimmy Jimalo
    > African food & goods specials | all day | @Copa Cabana, Monomotapa, Jimmy Jimalo’s, Mali South

     

    OBSERVATORY:
    > Lifestyle market, Talks & Music | 10am-9pm | @Made in Africa Label
    > East African Wave #1 | 2pm-late | @Drawing Room

     

    KHAYELITSHA:
    > Diary Ka Mfana – Tshisa Nyama, Open Market | 12-2pm | @Kasi RC


    Sunday 22 September


    CBD:
    > African Sundays live concert | 3-5pm | @Monomotapa
    > African food & goods specials | all day | @Copa Cabana, Monomotapa, Jimmy Jimalo’s, Mali South

     

    OBSERVATORY:
    > Mosaics masterclass (booking essential) | 10am-5pm | @Marcelino’s studio
    > East African Wave #2 | 6-9pm | @Drawing Room

     

    KHAYELITSHA:
    > Acting & Music performance workshop | 12-5pm | @Kasi RC


    Monday 23 September


    CBD:

    > Comedy night | 7-9pm | @Nomad Bistro & Bar
    > West African Wave | 7pm-late | @Jimmy Jimalo
    > African food & goods specials | all day | @Copa Cabana, Monomotapa, Jimmy Jimalo’s, Mali South


    Tuesday 24 September


    CBD:

    > Irry Evenings live concert | 6-9pm | @Mali South
    > Comedy night | 7-9pm | @Nomad Bistro&Bar
    > African food & goods specials | all day | @Copa Cabana, Monomotapa, Jimmy Jimalo’s, Mali South.

     

    OBSERVATORY:
    > Heritage food market & shows | 11am-6pm | @Obz Lifestyle Market.
    > African vinyls selection | 2-6pm | @Voom voom vintage.
    > Own your Heritage | 2-8pm | @Drawing Room

     

    RONDEBOSCH:
    > Heritage Fashion Show | 6-9pm | @UCT

     

    KHAYELITSHA:
    > Traditional dance challenge | 12- 5pm | @Kasi RC


    All details & locations on www.theafrofest.com.
    Or download ArtsMeetApp (free on Android & iOS)

    TICKETS AVAILABLE ON QUICKET:
    https://www.quicket.co.za/events/84308-the-afrofest-heritage-weekend-celebrations-2019

    FESTIVAL PASS 250R ⇒ INCLUDES ALL EVENTS ENTRIES* + 10-50% EXTRA DISCOUNTS & GOODIES!!
    (*except crafts masterclasses – discount only)


    2018 Programme

    Onepage


    3 days, over 10 locations across Cape Town, from CBD to Khayelitsha, with over 20 live acts, food, fashion, and crafts, day & night!



    2017 Programme

    Onepage


    2 days, 20 locations across Cape Town, from CBD to Khayelitsha, with over 30 activities, food, fashion, and crafts, day & night!



    Join the Festival

    Onepage


    Be part of the change-makers who bring forward African culture in the city!

    Contact Us

    IMPORTANT NOTICE:

    The Afrofest is a collaborative festival. We are not a funded festival and we rely on all participants’ contributions to make this grass-roots festival a successful experience for all. Organizers, venues are to be honored for their efforts in hosting events. This is in contrast with most centralized festivals, so please keep in mind the format difference.

    Furthermore, we as the AfroFest do not pay the artist/ performer directly. The payment arrangement is negotiated between the venue or activator and artist/performer they choose to work with for their particular event.

    Finally, because we market you the artist on our website (individual web profile with all information), as well as on social media for a minimum 6 month period, we ask that the artists/ performers charge a reduced fee to the AfroFest participating partners. They are often small enterprises, which do not have high financial capacity.

    The AfroFest is first and foremost about pushing forward all actors of African culture in Cape Town, and we believe this can only be achieved through uniting our efforts. We hope to you count in!

    Event Host/Venue Registration

    Step 1: You sign up to collaborate with The Afrofest to contribute to an event by e-mailing (theafrofest@gmail.com) us your bio, pics and links of what you do.

    Step 2: If you fit the the African Culture theme, we set up your website profile and integrate you in our database for the artists/performers/traders to see. You are also given their details for direct contact and arrangements nearer to the festival days.

    – You become a part of the pool of Afrofest events or venues
    – You get a website profile with all relevant information according to you that run for a period of no less than 6 months.
    – We provide you with a list of Afrofest artists/performers that charge you at a reduced rate than normal, to help you in making your event a success. You also get access to our pool of traders to enrich your event. Artists and traders also receive your contact information.
    – You are featured on our social media platforms and other marketing materials (programs, flyers etc).
    – You benefit from the marketing that goes beyond the festival days. Our total reach for the 2018 festival was 130 000, and we aim to increase that figure in 2019.

    – Host an African culture-themed event (market, workshop, concert, performance, exhibition…) on one or several days/nights during the festival period (21-24 September 2019).
    – A commission on sales on days of festival or an upfront fee.
    – Promote the AfroFest event on your social media as well as yourself as part of the AfroFest on the months leading up to the festival.

    Artist Registration

    Step 1: You sign up to collaborate with The Afrofest to contribute to an event by e-mailing (theafrofest@gmail.com) us your bio, pics and links of what you do.

    Step 2: If you fit the the African Culture theme, we set up your website profile and integrate you in our database for the events/venues to see. You are also given their details for direct contact and arrangements nearer to the festival days.

    – You become a part of the pool of Afrofest traders
    – You get a website profile with all relevant information according to you that run for a period of no less than 6 months.
    – We connect you to potential trading events for heritage weekend and beyond.
    – You benefit from the marketing that goes beyond the festival days. Our total reach for the 2018 festival was 130 000, and we aim to increase that figure in 2019.

    – A commission on sales on days of festival.
    – Promote the AfroFest event on your social media as well as yourself as part of the AfroFest on the months leading up to the festival.

    Trader Registration

    Step 1: You sign up to collaborate with The Afrofest to contribute to an event by e-mailing (theafrofest@gmail.com) us your bio, pics and links of what you do.

    Step 2: If you fit the the African Culture theme, we set up your website profile and integrate you in our database for the events/venues to see. You are also given their details for direct contact and arrangements nearer to the festival days.

    – You become a part of the pool of Afrofest traders
    – You get a website profile with all relevant information according to you that run for a period of no less than 6 months.
    – We connect you to potential trading events for heritage weekend and beyond.
    – You benefit from the marketing that goes beyond the festival days. Our total reach for the 2018 festival was 130 000, and we aim to increase that figure in 2019.

    – A commission on sales on days of festival.
    – Promote the AfroFest event on your social media as well as yourself as part of the AfroFest on the months leading up to the festival.


    Join the E-Market

    Onepage


    Find out how to be a part of a community of vendors bringing products that promote and celebrate African culture & heritage to the world!

    Find Out More

    Become a part of the only African e-marketplace !

    Grow your business, reach new customers

    It’s time to move your business to the next level! While having an e-commerce site on your own may be an option, joining a bigger marketplace provides you  traffic and reach to a wider client base. The AfroFest is already a reference as a platform for all makers and lovers of African culture, drawing an audience that appreciates your work.

    Create and manage your store, for free

    We make things easy for you. Fill in your details, set your products, upload your pictures, and start selling within minutes. Monitor your sales and update your page in your own time. No registration costs, no monthly fee!

    Get special services and support

    Need a hand in setting up, designing or updating your page? We can also assist you. Please contact us directly, we look forward to helping you out.

    What You Gain
    • An easy and fast way to set up an online store.
    • Access to a wider online market of customers in South Africa.
    • Be a part of a platform that is dedicated to African culture makers ensuring wider reach.

     

    What We Expect From You
    • Your products must be in line with the African culture theme. (Products that promote indigenous African culture & heritage).
    • You are responsible for the shipping (within 72h of order) and delivery of your products.
    • We do not take any registration or monthly fee ! We take a 15% commission on each sale.

     

     

     

     

    Do you wish to be a part of The AfroFest E-Market? Contact us to get started today.
    Register as a VendorContact Us