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The African E-Market
Discover our new e-market, and check out the latest products from local African crafters and traders!
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About the AfroFest
The AfroFest supports local African Culture makers by building awareness for local artists and businesses that uphold African culture on a daily basis.
We provide an online platform for artists and traders to showcase their work and reach additional customers. Our action builds towards an inclusive festival during Heritage weekend in South Africa (24th September every year) catering for all African entertainment across Cape Town (Covid permitting).
Celebrate with us the different aspects of African culture such as; music, dance, arts, crafts, fashion and food, and support our local entrepreneurs and artists!
About The AfroFest
Who We Are
We are a team of African Culture lovers from a multicultural background as diverse as South Africa, Angola, Namibia, Nigeria, as well as Europe and Asia. We believe in the beauty and strength that lies in African culture and heritage, and seek to create an event that pays tribute to the indigenous African art, music, craft and food culture Cape Town has to offer.
When the Corona Virus pandemic hit, many African traders dependent on the tourism industry suffered a huge loss. With the majority having no funding for e-commerce or knowledge thereof, we decided it was important to provide an affordable platform (online-market) for African traders to reach a wider market in order to grow and keep their small businesses alive.
We are excited to push forward African culture and Heritage through all our efforts!
If we don’t, who will?
Our Mission
OUR EVENTS
Promote and put a spotlight on local African businesses, traders, artists that communicate and celebrate indigenous African culture and heritage through their craft.
By partnering small businesses and entrepreneurs with local visual and performance artists, we dedicate ourselves to create an experience of Cape Town that resonates more deeply with its location in Africa,
OUR AFRICAN E-MARKET
Help sustain local African traders that communicate and celebrate indigenous African culture and heritage through their craft, by giving them access to a wider customer base through our online market place.
By providing traders with an affordable platform where they can showcase their products and gain revenue, we dedicate ourselves to helping small African businesses stay alive.
Meet The Team
Want to reach out? Drop us an email from the Contact section 🙂
Anita

Leo

Paul

Afrofest Angels

Get Involved
Join the Afrofest Community
In your own way !
Venue Providers
Do you have a venue of your own and want to partner with The AfroFest? Contact us to organize or facilitate activities at your location.
Entrepreneurs & Traders
Are you an entrepreneur selling crafts, food, or fashion? Partner with us to showcase your products at The AfroFest.
Artists
Are you a performance or visual artist and want to showcase your art? Partner with us to schedule a show at The AfroFest.
Support The AfroFest
Do you want to contribute to pushing forward African culture & Heritage in Cape Town?
Join the movement and support the festival!
Volunteer
Be a part of a vibrant volunteer team to organise events around the city, and help transform Cape Town!
Sponsor
We look for investors and sponsors who seek to support an innovative city-wide project designed to stimulate African culture and businesses in Cape Town.
Please contact us and let us pitch you our model!
2019 Programme
Onepage
Choose Your Venues And Events For This Weekend!
Saturday 21 September
CBD:
> Afro Rooftop party (BYOB) | 3pm-11pm | @Selective Live
> Southern African wave + African dress competition | 7pm-late | @Jimmy Jimalo
> African food & goods specials | all day | @Copa Cabana, Monomotapa, Jimmy Jimalo’s, Mali South
OBSERVATORY:
> Lifestyle market, Talks & Music | 10am-9pm | @Made in Africa Label
> East African Wave #1 | 2pm-late | @Drawing Room
KHAYELITSHA:
> Diary Ka Mfana – Tshisa Nyama, Open Market | 12-2pm | @Kasi RC
Sunday 22 September
CBD:
> African Sundays live concert | 3-5pm | @Monomotapa
> African food & goods specials | all day | @Copa Cabana, Monomotapa, Jimmy Jimalo’s, Mali South
OBSERVATORY:
> Mosaics masterclass (booking essential) | 10am-5pm | @Marcelino’s studio
> East African Wave #2 | 6-9pm | @Drawing Room
KHAYELITSHA:
> Acting & Music performance workshop | 12-5pm | @Kasi RC
Monday 23 September
CBD:
- Afrofest & In_Herit | 10am-5pm | @Iziko Museums
- Basket weaving demonstration #1 | 10am-2pm
- Story telling & Poetry | 1-3pm
- Short films screening #1 | 1:30-4:30 pm
> Comedy night | 7-9pm | @Nomad Bistro & Bar
> West African Wave | 7pm-late | @Jimmy Jimalo
> African food & goods specials | all day | @Copa Cabana, Monomotapa, Jimmy Jimalo’s, Mali South
Tuesday 24 September
CBD:
- Afrofest & In_Herit | 10am-5pm | @Iziko Museums
- Basket weaving demonstration #2 | 10am-2pm
- Roots of Capoeira | 1-3pm
- Live concerts | 1.30-4.30pm
- Short films screening #2 | 1.30-4.30pm
> Irry Evenings live concert | 6-9pm | @Mali South
> Comedy night | 7-9pm | @Nomad Bistro&Bar
> African food & goods specials | all day | @Copa Cabana, Monomotapa, Jimmy Jimalo’s, Mali South.
OBSERVATORY:
> Heritage food market & shows | 11am-6pm | @Obz Lifestyle Market.
> African vinyls selection | 2-6pm | @Voom voom vintage.
> Own your Heritage | 2-8pm | @Drawing Room
RONDEBOSCH:
> Heritage Fashion Show | 6-9pm | @UCT
KHAYELITSHA:
> Traditional dance challenge | 12- 5pm | @Kasi RC
All details & locations on www.theafrofest.com.
Or download ArtsMeetApp (free on Android & iOS)
TICKETS AVAILABLE ON QUICKET:
https://www.quicket.co.za/events/84308-the-afrofest-heritage-weekend-celebrations-2019
FESTIVAL PASS 250R ⇒ INCLUDES ALL EVENTS ENTRIES* + 10-50% EXTRA DISCOUNTS & GOODIES!!
(*except crafts masterclasses – discount only)
2018 Programme
Onepage
3 days, over 10 locations across Cape Town, from CBD to Khayelitsha, with over 20 live acts, food, fashion, and crafts, day & night!
2017 Programme
Onepage
2 days, 20 locations across Cape Town, from CBD to Khayelitsha, with over 30 activities, food, fashion, and crafts, day & night!
Join the Festival
Onepage
Be part of the change-makers who bring forward African culture in the city!
IMPORTANT NOTICE:
The Afrofest is a collaborative festival. We are not a funded festival and we rely on all participants’ contributions to make this grass-roots festival a successful experience for all. Organizers, venues are to be honored for their efforts in hosting events. This is in contrast with most centralized festivals, so please keep in mind the format difference.
Furthermore, we as the AfroFest do not pay the artist/ performer directly. The payment arrangement is negotiated between the venue or activator and artist/performer they choose to work with for their particular event.
Finally, because we market you the artist on our website (individual web profile with all information), as well as on social media for a minimum 6 month period, we ask that the artists/ performers charge a reduced fee to the AfroFest participating partners. They are often small enterprises, which do not have high financial capacity.
The AfroFest is first and foremost about pushing forward all actors of African culture in Cape Town, and we believe this can only be achieved through uniting our efforts. We hope to you count in!
Event Host/Venue Registration
Step 1: You sign up to collaborate with The Afrofest to contribute to an event by e-mailing (theafrofest@gmail.com) us your bio, pics and links of what you do.
Step 2: If you fit the the African Culture theme, we set up your website profile and integrate you in our database for the artists/performers/traders to see. You are also given their details for direct contact and arrangements nearer to the festival days.
– You become a part of the pool of Afrofest events or venues
– You get a website profile with all relevant information according to you that run for a period of no less than 6 months.
– We provide you with a list of Afrofest artists/performers that charge you at a reduced rate than normal, to help you in making your event a success. You also get access to our pool of traders to enrich your event. Artists and traders also receive your contact information.
– You are featured on our social media platforms and other marketing materials (programs, flyers etc).
– You benefit from the marketing that goes beyond the festival days. Our total reach for the 2018 festival was 130 000, and we aim to increase that figure in 2019.
– Host an African culture-themed event (market, workshop, concert, performance, exhibition…) on one or several days/nights during the festival period (21-24 September 2019).
– A commission on sales on days of festival or an upfront fee.
– Promote the AfroFest event on your social media as well as yourself as part of the AfroFest on the months leading up to the festival.
Artist Registration
Step 1: You sign up to collaborate with The Afrofest to contribute to an event by e-mailing (theafrofest@gmail.com) us your bio, pics and links of what you do.
Step 2: If you fit the the African Culture theme, we set up your website profile and integrate you in our database for the events/venues to see. You are also given their details for direct contact and arrangements nearer to the festival days.
– You become a part of the pool of Afrofest traders
– You get a website profile with all relevant information according to you that run for a period of no less than 6 months.
– We connect you to potential trading events for heritage weekend and beyond.
– You benefit from the marketing that goes beyond the festival days. Our total reach for the 2018 festival was 130 000, and we aim to increase that figure in 2019.
– A commission on sales on days of festival.
– Promote the AfroFest event on your social media as well as yourself as part of the AfroFest on the months leading up to the festival.
Trader Registration
Step 1: You sign up to collaborate with The Afrofest to contribute to an event by e-mailing (theafrofest@gmail.com) us your bio, pics and links of what you do.
Step 2: If you fit the the African Culture theme, we set up your website profile and integrate you in our database for the events/venues to see. You are also given their details for direct contact and arrangements nearer to the festival days.
– You become a part of the pool of Afrofest traders
– You get a website profile with all relevant information according to you that run for a period of no less than 6 months.
– We connect you to potential trading events for heritage weekend and beyond.
– You benefit from the marketing that goes beyond the festival days. Our total reach for the 2018 festival was 130 000, and we aim to increase that figure in 2019.
– A commission on sales on days of festival.
– Promote the AfroFest event on your social media as well as yourself as part of the AfroFest on the months leading up to the festival.
Join the E-Market
Onepage
Find out how to be a part of a community of vendors bringing products that promote and celebrate African culture & heritage to the world!
Become a part of the only African e-marketplace !
Grow your business, reach new customers
It’s time to move your business to the next level! While having an e-commerce site on your own may be an option, joining a bigger marketplace provides you traffic and reach to a wider client base. The AfroFest is already a reference as a platform for all makers and lovers of African culture, drawing an audience that appreciates your work.
Create and manage your store, for free
We make things easy for you. Fill in your details, set your products, upload your pictures, and start selling within minutes. Monitor your sales and update your page in your own time. No registration costs, no monthly fee!
Get special services and support
Need a hand in setting up, designing or updating your page? We can also assist you. Please contact us directly, we look forward to helping you out.
What You Gain
- An easy and fast way to set up an online store.
- Access to a wider online market of customers in South Africa.
- Be a part of a platform that is dedicated to African culture makers ensuring wider reach.
What We Expect From You
- Your products must be in line with the African culture theme. (Products that promote indigenous African culture & heritage).
- You are responsible for the shipping (within 72h of order) and delivery of your products.
- We do not take any registration or monthly fee ! We take a 15% commission on each sale.