The Afrofest is a collaborative festival. We are not a funded festival and we rely on all participants’ contributions to make this grass-roots festival a successful experience for all. Organizers, venues are to be honored for their efforts in hosting events. This is in contrast with most centralized festivals, so please keep in mind the format difference.

Furthermore, we as the AfroFest do not pay the artist/ performer directly. The payment arrangement is negotiated between the venue or activator and artist/performer they choose to work with for their particular event.

Finally, because we market the artist on our website (individual web profile with all information), as well as on social media for a minimum 6 month period, we ask that the artists/ performers charge a reduced fee to the AfroFest participating partners.

The AfroFest is first and foremost about pushing forward all actors of African culture in Cape Town, and we believe this can only be achieved through uniting our efforts. We hope to you count in!


Sign up process – Traders

Step 1: You sign up to collaborate with The Afrofest to contribute to an event by e-mailing ( theafrofest [at] gmail [dot] com) us your bio, pics and links of what you do.

Step 2: If you fit the the African Culture theme, we set up your website profile and integrate you in our database for the events/venues to see. You are also given their details for direct contact and arrangements nearer to the festival days.


What you gain:

  • – You become a part of the pool of Afrofest traders
  • – You get a website profile with all relevant information according to you that run for a period of no less than 6 months.
  • – We connect you to potential trading events for heritage weekend and beyond.
  • – You benefit from the marketing that goes beyond the festival days. Our total reach for the 2018 festival was 130 000, and we aim to increase that figure in 2019.


What we expect from you:

  • – A commission on sales on days of festival.
  • – Promote the AfroFest event on your social media as well as yourself as part of the AfroFest on the months leading up to the festival.